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Digital Acquisitions, Retail, and Technology, or DART is a business brokerage firm that sells ecommerce businesses, SaaS companies, digital agencies, websites, and other digital businesses.

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Our 4 Stage Process

Stage 1 - Valuation Call

Learn how much your business is worth in it's current condition and what can be done to your business to increase it's maximum market value.

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Preparation Call

Prepare your business for presentation to potential buyers and lenders to maximize your business's sale price.

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Stage 3 - Strategic Marketing

Identify the ideal buyer type for your business to increase the strategic value of your business and the likelihood of closing a sale at your asking price

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Stage 4 - Closing

Negotiate favorable terms and sale price, expedite closing process by selectively working with buyers with pre-qualified funding

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Digital Acquisitions, Retail, and Technology, or D.A.R.T. is a business brokerage firm that sells ecommerce businesses, SaaS companies, digital agencies, websites, and other digital businesses.

  • info@dartacq.com
  • 512-410-4383
  • 7600 Chevy Chase Drive, Suite 300, Austin TX 78752
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Stage 1 - Valuation Call

Get an Objective Evaluation of Your Business
We recognize that deciding to sell your digital business can be challenging. Allow us to assist you in determining the best course of action. Our evaluation process aids in:
 
  • Assessing whether selling now is the right decision.
  • Identifying necessary steps before initiating the sales process.
  • Gauging if your business is primed for the market.
  • Crafting a future sales plan if immediate action isn’t warranted.
 
Our assessment encompasses:

  • Thorough analysis, including industry, financial, and operational data.
  • Dialogue regarding your personal objectives, timing, and prevailing market conditions.
  • Outlining crucial pre-sale measures to enhance value.
  • Understanding potential buyer perceptions before entering the market.
  • Preparing for a future sale if selling now isn’t the chosen path.
 
This assessment suits those:

  • Preparing to sell within the next few years.
  • Ready to commence the selling process.
  • Currently having their business on the market.
 
Who it’s not for: Our assessment isn’t intended to substitute a certified appraisal for legal purposes such as partner disputes, litigation, or tax matters. For such cases, please contact us for a referral.
 
Business Valuation

Drawing on decades of experience, we determine your business’s value objectively and suggest ways to enhance it. Our evaluation considers factors crucial to potential buyers and provides insights into value-maximizing improvements.
 
Your valuation covers:

  • Recommendations to boost price.
  • Strategies to mitigate risks.
  • Discrepancies between current and potential value.
  • Influence of financial trends on value.
  • Key factors affecting value, prioritized.
  • A range of values from low to high.
  • Identification of potential deal breakers.
  • Highlighting unique selling points.
 
Normalized Financials

Many entrepreneurs incur personal expenses that impact the net profit of their businesses. Before selling, we adjust your financials to reveal these perks, showcasing your business’s true value. This process is called “normalization”.
 
Advanced Sales Strategy

Your assessment features a tailored sales strategy aligning with our DART 4-Step Method, informed by our assessment findings.
We consider your business’s buyer profile and tailor strategies to your industry and business size.
 
Exit Plan

Included is an exit plan guiding your next steps before entering the market. You can implement it immediately or defer for later use.
 
The exit plan comprises:

  • Preliminary outline of transaction structure.
  • Current market value estimation of your business.
  • Summary of positive and negative value influences.
  • Recommended approach to market your business.
  • Factors impacting your company’s attractiveness.
  • Profiles of Buyers most likely interested in buying your company.
  • A strategy list of items to enhance value and prepare your company for sale.
 

Our Process: Step 2 — Preparation

Optimize Price. Build Trust. Mitigate Risk.

Preparation is Key to Success

We expertly package your business before launching our strategic marketing campaign, managing the details so you can focus on running your business while we sell it.
This preparation helps you:
  • Save Time: Minimize your business’s time on the market, reducing risk.
  • Build Buyer Trust: Present your company in the best light to instill confidence during negotiations.
  • Optimize Price: Highlight your business’s strengths by identifying and addressing potential deal-breakers.
  • Reduce Stress: We handle the details, so you don’t have to.
 
Confidential Information Memorandum (CIM)

First Impressions Are Everything
The CIM is a comprehensive 20- to 40+ page document providing buyers with essential details about your business, showcasing its value, and encouraging them to submit a letter of intent.
  • Utilize data from our assessment to minimize demands on your time.
  • Release the CIM to buyers after they sign an NDA.
 
CIM Benefits

  • Anticipates common buyer questions
  • Speeds up the sales process
  • Creates a positive first impression
  • Provides answers in a professional format
  • Commands a premium price
  • Highlights key acquisition benefits
 
What Comes With A CIM

  • Industry
  • Company
  • Staff
  • Location
  • Facilities
  • Customers
  • Operations
  • Marketing
  • Financial
  • Assets
  • Transition
  • Potential
 
Quick-Pitch Profiles Spark Buyer Interest

Your Quick Pitch profile is a concise version of your CIM provided to buyers before they sign an NDA.
  • Extract key insights from your CIM to create your teaser profile.
  • Send your teaser to potential buyers on your list.
  • Interested buyers sign an NDA to receive your CIM.
 
Quick-Pitch Benefits

  • Engage Buyers: Offers enough information to intrigue buyers without revealing your business’s identity.
  • Maintain Confidentiality: Ensures confidentiality by qualifying buyers before sharing business information.
  • Security and Privacy: Enables approaching competitors without disclosing your business’s identity.
 
Recorded Seller Interview

Captivate Buyers with Your Story

Buyers want to hear the story behind your business, but talking to each one individually is challenging. The seller interview is a 5-minute to 10-minute high-quality recording that allows you to share your story once instead of multiple times.
  • Share your story in a high-quality interview with DART’s president, Rand Woodard.
  • Receive prep questions and coaching from Rand during the conversation.
  • Our professional production team edits the final recording.
  • The interview is shared with buyers after they sign a confidentiality agreement.
 
Recorded Interview Benefits

  • Create a connection with buyers through your personal account of the business.
  • Record at your pace and on your timeline.
  • Convinces buyers of your passion for the business
  • Tell your story once instead of multiple times.
 
Prepare for Sale of Business

After accepting a letter of intent, the buyer conducts due diligence to evaluate your business’s financial health. Discovering issues during this phase can jeopardize the sale. Identifying and correcting potential problems early saves time, money, and resources. Process
  • Our team examines your financial statements to identify inconsistencies or issues.
  • We prepare recommendations to improve your financials.
  • We arrange a call with you and your accountant to address any issues.
 
Financial Due Diligence Benefits

  • Accelerate the sale process
  • Reduce buyer risk perception
  • Shorten due diligence time
  • Minimize contingent payments
  • Address issues before market entry
  • Prevent problems during due diligence
  • Increase the likelihood of a successful sale
 
Financing Pre-Qualification

We assess your business’s potential for obtaining financing as part of the overall transaction.
  • Package your business and present it to our financing partners.
  • Outline potential financing options for buyers.
 
Financing Pre-Qualification Benefits

  • Reduce due diligence timeline
  • Attract more buyer interest
  • Draw higher-quality buyers
  • Boost confidence of both parties in the sale
  • Streamline the negotiation process
 

Our Process: Step 3 — Strategic Marketing

Discreetly Promote Your Business

A successful marketing plan attracts buyers willing to pay a premium.
 
We design and implement a strategic marketing campaign aimed at the right audience of affluent individuals, strategic buyers, and industry and financial purchasers.
 
Effectively marketing your business involves:
 
  • Initial transaction structuring
  • Gradual information release
  • Confidential, focused campaigns
  • Reach to local, national, and global markets
  • Methods to ensure confidentiality and security
Creating a Strategic Marketing Plan
 
  • Identify buyers likely to offer the highest price, including individuals, financial entities, and corporations through compelling national and local campaigns.
  • Customize a marketing plan for your business and discreetly execute it across various channels to drive competitive bids.
  • Upon setting a launch date, send your quick-pitch to targeted buyers to generate interest anonymously.
  • Provide an NDA to interested buyers, releasing additional information gradually as the sale progresses.
Building A Buyer List
 
If selling to a competitor or financial buyer, we identify companies offering potential synergies. You have the final say over the buyer list – we only approach buyers with your consent.
 
Qualifying Potential Buyers

  • Interested buyers sign an NDA and receive prepared information about your business.
  • Buyers are screened in phases, releasing more sensitive details progressively as negotiations advance.
Benefits

  • Our efficient and discreet process ensures you only engage with serious candidates to save time.
  • We screen buyers to confirm they are qualified before providing sensitive information about your business.
  • Information is released in stages to ensure confidentiality.
Negotiations

  • Engage potential acquirers, manage negotiations, and guide you through critical meetings.
  • Create a business environment to maximize negotiating leverage by setting deadlines, controlling momentum, and fostering competition among buyers.
  • We review offers, assist with counter-offers, and work to achieve a fair deal between the parties.

Our Process: Stage 4 — Closing Process

Offer Negotiation

Each deal is distinct, and experience is invaluable. The offer is just the beginning of closing your sale. Our team comprehends the stakes and is committed to ensuring a seamless negotiation process.

Steps Involved

  • We seek offers from our curated list of buyers and engage in negotiations to optimize your price and terms.
  • Collaborating with your tax and legal advisors, we design a transaction structure that benefits you.
  • We work closely with your M&A attorney and accountant to organize the sale.
Our Support

  • Minimize delays
  • Avoid the need for renegotiations
  • Reduce risks associated with closing the sale
Managing Due Diligence

In due diligence, buyers validate the information you have provided. They scrutinize financials, review operations, examine legal matters, and evaluate other business aspects.
DART stands by you throughout this potentially daunting process. We manage due diligence by:
  • Foreseeing and averting potential issues
  • Developing solutions for any challenges, obstacles, or delays
  • Coordinating necessary resources and services
  • Organizing the online data room
  • Keeping all parties aligned to prevent delays
Coordinating the Closing

For a successful closing, we maintain focus on critical tasks at the right times. We supervise your transaction through to completion, ensuring the sales process is easier, more streamlined, and more profitable for you.

Steps Involved

  • Negotiate your purchase agreement and supporting documents in collaboration with your legal team.
  • Manage the finalization of your closing documents.
  • Coordinate activities among your attorney, accountant, landlord, escrow agent, and other involved parties.
  • Anticipate and address issues to keep your transaction on track.